From the grand reveal of its Aceman concept car to its recently exhibited Interaction Unit at this year's Gamescom, the past month has seen MINI permeate the industry with innovative activations that explore its new, electrically-charged chapter. However, the brand's run of events across the globe doesn't end there. Last week, MINI opened the doors to a special take-over at Munich's up-and-coming cultural warehouse Lovecraft. Having premiered its all-electric MINI Cooper and Countryman a day bef...
From the grand reveal of its Aceman concept car to its recently exhibited Interaction Unit at this year's Gamescom, the past month has seen MINI permeate the industry with innovative activations that explore its new, electrically-charged chapter. However, the brand's run of events across the globe doesn't end there. Last week, MINI opened the doors to a special take-over at Munich's up-and-coming cultural warehouse Lovecraft. Having premiered its all-electric MINI Cooper and Countryman a day bef...
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